Instagram follow ratio calculator
Type the counts from your profile to get your followers-to-following ratio. Add an earlier follower count to see growth, and the number you lost to get your unfollow rate.
- Follow ratio
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- Follower growth
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- Unfollow rate
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- Unfollow rate / day
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followers ÷ following
(today − start) ÷ start
lost ÷ start
unfollow rate ÷ days
How to read the numbers
Ratio describes how one-sided your follows are. Following thousands of accounts to get follows back pushes it below 1; growing an audience without following back pushes it up. Neither is “good” or “bad” on its own, and Instagram has never said it ranks accounts by this number.
Growth is the net change in followers. Unfollow rate is the share of your starting followers who left. They answer different questions: you can grow 5% while 3% of your followers leave.
Getting the “lost followers” number
Instagram shows only a total. To count who left you need two follower lists from different dates. Drop an old and a new export into the account health checker, or let the unfollower tracker keep the history for you.
Follow ratio questions
What is a good followers to following ratio on Instagram?
There is no official target. A ratio above 1 simply means more people follow you than you follow. Personal accounts often sit between 0.5 and 2; creators and brands are usually far higher because they follow few accounts. Instagram does not publish any ratio it rewards, so treat the number as a description, not a grade.
How do I calculate my unfollow rate?
Unfollow rate = followers lost ÷ followers at the start of the period. To know how many you lost (not just the net change), you need two follower lists to compare: the account health checker or the FindUnfollower app does that from two exports.
Why is follower growth not the same as unfollows?
Growth is the net change: new followers minus people who left. An account can grow while losing many followers, if it gains even more. The net count alone can't tell you who left.
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